WITH THE LENOVO RAZER EDITION PC, TWO COMPANIES LAUNCH A GAMING HARDWARE PARTNERSHIP


Nordnet Baritof
Nordnet Baritof
  • Technical Writer
  • Entrepreneur
  • Founder and CEO
  • Developer
  • Blogger and IT Analyst
2015-11-29 13:47:08

| Share
| Share
| Share
WITH THE LENOVO RAZER EDITION PC, TWO COMPANIES LAUNCH A GAMING HARDWARE PARTNERSHIP

Perhaps fearing its own computers didn't emit enough eye-searing green, Lenovo showed up at DreamHack in Jönköping, Sweden, on Friday to announce it's partnering with Razer on a new line of gaming hardware—desktops, laptops, peripherals, you name it.

The pair unveiled a prototype of their first “Lenovo Razer Edition” product, a gaming desktop expected to launch in Q1 2016. Here's another product render:

Lenovo Y Series Razer Edition

 

(Y900 gaming desktop, though—as expected—decked out with Razer-green lighting on the front. The weird rainbow shadow at the bottom presumably indicates the presence of Razer's Chroma lighting and software (i.e. 16.8-million-color RGB lighting).

No specs as of yet, though given it looks like the same chassis as the Y900 I assume we'll see similar internal components. The Y900 is a pretty standard desktop make, with support for up to two graphics cards. Zooming in on the prototype render, it looks like there are, indeed, dual Nvidia cards socked inside. Lenovo's Victor Rios told me Razer has a hand in choosing both internal and peripheral components, so there's a chance it'll come packaged with Razer peripherals, such as a mouse or keyboard. Expect more details at CES in January.

Why this matters: For now, we just have a partnership announcement. It's an unexpected but (probably) smart move for Lenovo, which, despite a strong presence in “mainstream” computing, lacks cachet within the gaming niche. See also: Why Dell bought and maintains the Alienware brand despite the fact it could easily pump out Dell-branded gaming PCs if it wanted.

Razer brings much-needed gaming cachet

“We want to move beyond just the mainstream, and we think partnering with Razer and getting some of that unique DNA we can start to reach up more into the performance and enthusiast space,” said Rios when I spoke to him last week.

Lenovo Y Series Razer Edition

 

But Razer might be the bigger winner here. With its Blade laptop and the Project Christine prototype from a few years back, it's clear Razer wants to expand beyond its gaming peripheral roots and into full-on PCs. This partnership lets Razer “make PCs” without, you know, making PCs. Lenovo can do most of the heavy lifting.

Or as Razer CEO Min-Liang Tan puts it in this press release, “Lenovo is the world’s #1 PC maker. Razer is the world’s #1 gaming lifestyle brand.” Well put.

(Side note: Razer did confirm the Blade line will continue to exist, independent of its work with Lenovo.)

In addition to the desktop specs, I anticipate a few other announcements at CES—even if it ends up mostly being “Lenovo computers with Razer's branding and RGB lighting,” a la the ongoing relationship between MSI and SteelSeries. From Lenovo's perspective (via Rios), the partnership is “open-ended.”

We'll see what the future holds, though I can pretty much guarantee one thing: A lot of green and black.

This story, "With the Lenovo Razer Edition PC, two companies launch a gaming hardware partnership" was originally published by PCWorld.

Its biggest Competitor WhatsApp Blocks Links to Telegram Messenger
Its biggest Competitor WhatsApp Blocks Links to Telegram Messenger
.
WITH THE LENOVO RAZER EDITION PC, TWO COMPANIES LAUNCH A GAMING HARDWARE PARTNERSHIP
WITH THE LENOVO RAZER EDITION PC, TWO COMPANIES LAUNCH A GAMING HARDWARE PARTNERSHIP

Perhaps fearing its own computers didn't emit enough eye-searing green, Lenovo showed up at DreamHack in Jönköping, Sweden, on Friday to


WITH THE LENOVO RAZER EDITION PC, TWO COMPANIES LAUNCH A GAMING HARDWARE PARTNERSHIP
Become an Arduino master with this basic kit

It can be nice in order to think about the thinking behind fiddling having an Arduino table, however the process involving every one of the beneficial


WITH THE LENOVO RAZER EDITION PC, TWO COMPANIES LAUNCH A GAMING HARDWARE PARTNERSHIP
Design kit for STM32F7 MCU has Arduino extension

STMicroelectronics’ STM32F7 collection ADJUSTABLE RATE MORTGAGE Cortex-M7 key microcontroller simply bought better to layout throughout that has


WITH THE LENOVO RAZER EDITION PC, TWO COMPANIES LAUNCH A GAMING HARDWARE PARTNERSHIP
Industrial automation set to drive efficiency and savings

Commercial automation is still a vital car owner regarding productivity as well as cost savings. To higher discover why that is therefore, a few style


WITH THE LENOVO RAZER EDITION PC, TWO COMPANIES LAUNCH A GAMING HARDWARE PARTNERSHIP
One boost converter generates bias voltages for LCD panels

Numerous prejudice voltages are essential pertaining to delivering and managing a good LCD section. Generally, dedicated built-in circuits along with


WITH THE LENOVO RAZER EDITION PC, TWO COMPANIES LAUNCH A GAMING HARDWARE PARTNERSHIP
Talk techie to me: RealDoll wants to make sex dolls that move, chat

These days, we've got all sorts of cool, high-tech toys to keep us informed, entertained and relaxed. We even have (or so I'm told) gizmos tha



© 2013-2019 best of geeks. All rights reserved.